GBP Posts

GBP Posts are short messages with a photo and optional CTA that appear on your Google Business Profile for a window of time (most posts run for 7 days; events run until the event date). They show up in the knowledge panel on Search and in the business listing on Maps.

Google treats posts as an activity signal. A profile that posts weekly looks more alive than one that has not posted in eight months. That activity feeds into prominence signals, and well-performing posts can also drive direct clicks and offer redemptions.

There are four post types: What's New (general updates), Offers (with a redemption code window), Events (with a date and location), and Products (showcase a menu item). For a restaurant, the rotation that works is: a weekly What's New or Offer, an Event for any actual event, and a Product post when a new dish lands.

Keep posts short — 100-200 characters, one strong photo, one clear CTA. The single most common mistake is treating GBP Posts like Instagram captions; they are closer to Google Ads copy. Customers see them at the moment of search, not while scrolling for entertainment.

Posting weekly is one of the cheapest ways to keep prominence signals climbing. Restaurants who post regularly typically see Local Pack rank improve over 8-12 weeks, even when nothing else changes — Google rewards the activity directly.