Notes from the Nuxa team
Restaurant marketing, AI operations, and patterns from real restaurant operations, public local-search audits, and operator workflows.
The restaurant Google Business Profile checklist: 14 fields that move bookings in 2026
We audited 200 independent restaurants. Fewer than 12% had the critical profile fields dialed in. Here's the full checklist, ranked by impact.
How much does a restaurant website cost in 2026? Real quotes from 60 agencies
We collected price quotes from 60 agencies and freelancers across the US, UK, and Australia. Here's what restaurants are actually paying — and what's worth paying for.
AI replies vs. canned replies: what guests actually notice (4,000-reply A/B test)
We A/B tested 4,000 review replies across 80 restaurants. Half got generic templates, half got AI replies trained on the restaurant's voice. The winning pattern was not what we expected.
Square vs Toast vs Clover for marketing data: what each POS actually exports
We pulled real exports from all three POS systems. Here's what data each one gives you, what it hides, and which one wins for restaurant marketing.
Why your restaurant's Instagram reach dropped — and the 3 post types that still work
Average reach for restaurant Instagram accounts dropped 47% between 2024 and 2026. Here's what changed in the algorithm and the three post types that survived.
Menu pricing psychology: 11 patterns we found in 1,200 high-margin menus
We analyzed menus from 1,200 high-margin restaurants. The pricing patterns were remarkably consistent — and most of them are invisible to guests.
The 60-second restaurant marketing audit (and what a passing score looks like)
Seven checks any operator can run in a minute. Score yourself out of 7 — most restaurants we audit come in at 2 or 3.
What 'AI for restaurants' actually means in 2026 — a buyer's guide for operators
AI for restaurants isn't one product. It's four distinct categories, with very different track records. Here's what works, what doesn't, and what to ask before signing.
Why independent restaurants beat chains on Google Maps (and how to copy the playbook)
In 14 of the 20 largest US metros, independent restaurants now outrank national chains in the local 3-pack. Here's why — and the chain playbook worth copying back.
Restaurant churn report: what 500 closures in 2025 had in common
We analyzed 500 US restaurant closures in 2025. The patterns weren't what most operators or media covered — and one leading indicator predicted closure 9 months in advance.