Local SEO Audit

A local SEO audit is a checklist-driven review of everything that affects how a restaurant ranks in Local Pack results. A real audit covers four areas: the Google Business Profile itself, off-site citations, the website, and reputation signals like reviews.

Inside the GBP audit you check completeness (every field filled), accuracy (hours, phone, address, primary category), and activity (recent posts, photos, Q&A answered). Most audits surface 10-20 small fixes that compound into one or two pack positions.

The citations audit looks for NAP consistency across the major directories — Yelp, Apple Maps, Facebook, TripAdvisor, Bing, plus industry-specific ones. The website audit checks schema markup (Restaurant + Menu types), title tags, headings, mobile speed via Core Web Vitals, and indexability.

The reputation audit looks at review volume, reply rate, velocity, and the tone of responses. A complete audit also benchmarks against the top three competitors in the pack — what categories they use, how many reviews they have, what schema they ship.

Without an audit, restaurants spend money on the wrong fixes. They buy a $2,000/month agency to write blog posts when their primary GBP category is wrong and their phone number is broken in 14 directories. The audit tells you the order of operations: free fixes first, then paid work.